Business Services

From strategic marketing to business management, learning pathways and talent acquisition — choose the format that matches your team's stage, scale and ambition.

Marketing ServicesGrowth

Strategic marketing for MENA

Brand positioning, digital campaigns, content strategy and performance marketing built for local markets.

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Illustrated group of Middle Eastern businessmen collaborating in a workshop around a laptop and charts

Business ManagementCore

Business management service

End-to-end business management support: models, market sizing, sales planning and finance discipline for growing MENA businesses.

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Illustrated Middle Eastern businessman using a laptop with floating holographic learning dashboards

Personalised LMSSignature

Individual learning pathway

Full SKA diagnostic per participant. Hybrid pre-work, live sessions and post-session practice.

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Illustrated Saudi and Egyptian consultants reviewing a holographic business health-check dashboard in a modern office

Business DiagnosticsDiagnostic

Business diagnostics & health check

A scored health check across strategy, sales, operations, people and finance — with a prioritised 90-day action plan. Available in the Egyptian and Saudi markets.

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Illustrated Middle Eastern HR and business professionals reviewing candidate profiles in a modern office

Talent AcquisitionHiring

Hire & onboard commercial talent

Role-fit diagnostics, structured interviews and 90-day onboarding sprints for BD, sales and commercial teams across MENA.

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ADS

Finance, woven in

BD pros who can't read a P&L navigate blindfolded.

P&L · Balance Sheet · Cash Flow

Breakeven & contribution margin

CAC · LTV · ROAS · DSO

Budget vs. actuals

Business case modelling

Pricing & scenario analysis